Aliexpress

The Possibilities Store

Here was a brand asking the question: what if shopping felt like play? We combined Black Friday with a dancer who knows how to move the internet, and got a spot that’s embedded in memories with just one click.

AliExpress wanted to stand out during Black Friday. Not as another discount app competing on price alone, but as a brand rooted in possibility, access, and everyday joy. The opportunity was to reframe deals as doors, not just to savings, but to show how small wins unlock a plethora of opportunities.

Online, the Shake & Win feature turned shopping into a game, inviting participation instead of doomscrolling. We leaned into visuals that felt light, energetic, and curiosity-led, making discovery feel intuitive and rewarding.

To amplify momentum and cultural reach, we partnered with dancer and choreographer Taylor Terry, tapping into her movement, visibility, and TikTok-native presence. Her involvement helped spark shareability and challenge-ready moments, allowing the idea of possibility to travel organically across social media.

Cinematically, the space acted as a visual metaphor for the brand’s promise, with vignettes that showed how access to affordable products could shift routines, habits, and creative expression.

Agency: Cashmere
Creative Director: Frank Dtallo
Art Director: Tatiana Diaz
Strategy: Allison Aragon